www.babynotincluded.co.uk was launched in May 2007 after much deliberating whether or not to take the plunge into self employment or not. I wanted more flexibility to work around our son and also expand our family.
I wanted a website that would offer customers practical but fun clothing for their baby or toddler, but also a range for that special occasion. Baby Not Included offers a great selection of bibs, hats, onesies, t-shirts and dresses and all the other bits and pieces that you need to dress your baby.
What have been the main obstacles you have faced so far?
My main obstacle is time. I’m what’s classed as a 5 to 9’er in that I work full time and work on my business in the evenings and at weekends. I love what I do, but it is extremely time consuming having to do all of the jobs yourself. I have also had to learn a lot of things that I knew little or nothing about before, such as web design. I recently had my site redesigned so that it’s more user friendly and has a fresh look. Getting your website noticed is also a very arduous task as the competition is rife, but when it’s something that you love or believe in it doesn’t seem that bad.
What are your plans for the future?
I am looking forward in particular to the next few months. Our second child is due in September, and this also marks the end to my full-time career. This is going to be the turning point that I’ve been waiting for to enable me to dedicate more time to the business (new baby permitting). I intend to add a gift-wrap service to the site alongside made to order gift boxes. I have also yet to get involved with any baby fairs/shows, and this is something that I would love to do. I’m constantly on the look for new products, and have been fortunate to meet some fabulous stockists through the various networking sites that I frequent.
What makes your business stand out?
I love my business and I hope this shows in the products and the customer service we provide. Many customers that have found us have visited and purchased several times following their first visit. I love sourcing new products, and would have to say that this is my favourite job. This means that we can offer our customers new products to browse on each visit, and offer special offers to our newsletter readers.
If you’re thinking of setting up your own business, I would suggest that you do your research, and also chose something that you are passionate about, it makes all the difference!
Visit www.babynotincluded.co.uk to see all products
Corsage Baby Blue Shoes